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Understanding MSRP: What It Is and Why It Matters

Defining MSRP: What Does It Stand For? MSRP stands for Manufacturer’s Suggested Retail Price. It is the price that the manufacturer recommends for a particular product to be sold at retail stores. MSRP is also commonly referred to as the “list price” or “sticker price.” The MSRP is usually printed on the product packaging or displayed on a sticker attached…